So Roe is a Dublin-based fashion brand founded by Roisin Heffernan in 2024. We create timeless, made-to-order garments rooted in craftsmanship, quality, and sustainability.

Roisin brings experience from London and Barcelona, a Fashion Design degree from LSAD, and further studies in Creative Entrepreneurship at Trinity College Dublin and Innovative Sustainability at UCD.

Sustainability guides everything we do, from made-to-order production to reducing waste and mindful design.

Explore the latest collections here.