So Roe is a Dublin-based fashion brand founded in 2024 by Róisín Heffernan, creating garments through made-to-order production alongside curated drops of limited-edition pieces. The name So Roe comes from friends often describing her work and style as “so Róisín.”

Roisin brings international experience from London and Barcelona, holds a Fashion Design degree from LSAD, and has furthered her studies in Creative Entrepreneurship at Trinity College Dublin and Innovative Sustainability at University College Dublin.

In 2025, the brand made its runway debut at Ireland Fashion Week. That same year, Roisin was named to the Irish Independent 30 Under 30 list, recognising her as one of Ireland’s rising creative entrepreneurs.

Sustainability guides every decision at So Roe - from made-to-order and limited runs to reducing waste and designing with longevity in mind.

Explore the latest collections here.